By Rose Callaghan
My friend Katherine and I were unlucky enough to attend the LED (London Electronic Dance) festival yesterday. Unfortunately we purchased 2 day tickets so we’re going again today, although I’m asking for my money back for yesterday.
1. Don’t publish set times. Anywhere. Force your poor receptionist to answer queries about playing times all day long.
2. Charge 5 pounds for set times upon entrance to the festival
3. Change set times with no notice, so people’s programs are rendered completely useless even though they literally just stepped foot in the festival and paid 5 pounds for them.
4. Fail to mention that advertised acts are playing a DJ set, not playing as a band.
5. Use twitter to pump up fans on how “epic” your festival is going to be, but fail to mention that you’ve cancelled some of your biggest acts just four days before the festival, presumably because of low ticket sales (Axwell, Sebastian Ingrosso, Kim Fai, AN21 and Max Vangeli).
This event is being run by AEG Live who should known a thing or two about putting on live music by now. I really hope today is a massive improvement because this is a big disappointment for my first UK music festival.
In other news, I am very much looking forward to these guys: